In today’s Los Angeles Times, UCLA music industry expert Robert Fink speaks about the shifts streaming platforms have made in soundtrack production, highlighting Netflix’s “KPop Demon Hunters,” which received five Grammy nominations for the film’s fictional K-pop group, “Huntr/x.” Fink, who is also the associate dean for academic affairs in the UCLA Herb Alpert School of Music, said over the last 10 years, the role of music supervisors working in streaming has become about more than just finding a song to match a scene. “They nurture artists in the way that record labels used to do,” Fink said. “They have artists that nobody knows about, or can get some people to write songs for [the project], which might then become a way that those artists and those songs become successful in the industry.”
UCLA musicology professor helps explain ‘KPop Demon Hunters’ secret Grammy sauce
