FIFA has struck a deal with TikTok that will reshape how fans consume the FIFA World Cup 2026, naming the short-video giant its first-ever ‘Preferred Platform’. Under the agreement, which runs through to the end of 2026, TikTok will offer behind-the-scenes access, original creator content and new ways for broadcasters to distribute and monetise clips [...]
TikTok Named First-Ever ‘Preferred Platform’ for 2026 World Cup
