In this opinion piece, Abhishek Maheshwari, CEO of OneAssist, examines why smartphone protection remains limited even as Indians spend more on premium devices. Drawing on a OneAssist and Hansa Research study, he discusses rising repair costs, EMI risks and the changes needed to build trust in protection plans.
The Rs 1 Lakh Phone Problem: Smartphones Are Getting Costlier, but Protection Hasn’t Kept Pace
