Personalization systems have become a core expectation for digital products in 2026, driving engagement and loyalty across industries. Companies increasingly deploy machine learning models that adapt in real time to user behavior, delivering what feels like instantaneous relevance. Yet a structural tension has emerged: while models improve rapidly, the systems that deliver those model decisions [...]The post The Freshness Gap: Why Personalization Systems Stall at the API Layer, Not the Model appeared first on TechBullion.
The Freshness Gap: Why Personalization Systems Stall at the API Layer, Not the Model
