Strengthening Presence Across Craft Spirits Market Amid the growing popularity of Korean food and culture, So Good Soju entered the Karnataka market with a portfolio of five flavours, including three newly introduced variants alongside two existing favourites. The launch marks the brand's debut in Bengaluru and is part of a broader expansion into Goa and the North East, strengthening its presence across India's emerging craft spirits market. The drinks were launched in flavours of peach, green grape, strawberry, blueberry and green apple. Additionally, the brand is now available across both terminals of Mumbai Airport, retail stores across Mumbai, Pune, Bengaluru and Haryana. The brand launch reflects the changing consumer preferences for lighter, flavour-led alcoholic beverages inspired by global drinking cultures. The new flavours also build on the brand’s philosophy of combining Korean inspiration with craftsmanship. "We are seeing a clear shift in how young Indian consumers are approaching alcohol. They are looking for drinks that are lighter, flavour-forward and suited to more social, experiential occasions. Bengaluru is one of India's most exciting beverage markets, making it the ideal city to introduce the next phase of our portfolio. As interest in Korean culture continues to grow, we believe soju has the potential to become an important premium drinking choice for Indian consumers,” said Jaspreet Singh, Founder, So Good Soju. The brand’s expansion into Karnataka marks another step in its national growth strategy as it builds awareness for craft soju in India. With the new flavours, the brand will make its portfolio available to a wider base of consumers seeking new and globally inspired drinks.
So Good Soju Introduces Five New Flavours In Karnataka
