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Real estate agents move from using AI for content to reducing operational work

Real estate agents move from using AI for content to reducing operational work

Nearly half of real estate agents now use AI daily or weekly, with 23% using it daily and 25% weekly, per NAR's 2026 report. Time savings is the main driver for 81% of respondents, but the next step is giving AI enough operational context to prioritize tasks, not just generate content.