Across four experiments with flat-pack boxes, origami and Lego, people priced their own clumsy handiwork as if it were nearly as good as a professional's. The post People who assembled a plain IKEA box would pay 63 percent more for it than people handed the same box already built, an overvaluation of their own labor that researchers named the IKEA effect appeared first on Space Daily .
People who assembled a plain IKEA box would pay 63 percent more for it than people handed the same box already built, an overvaluation of their own labor that researchers named the IKEA effect
