A ground-breaking new study from the University of Oxford and The Ohio State University reveals compelling evidence that storytelling reduces polarisation and measurably strengthens emotional connection, active citizenship and social cohesion among secondary school pupils. The longitudinal, controlled study tested the efficacy of a storytelling intervention in five diverse Kentucky school districts, in partnership with global not-for-profit organisation Narrative 4, which uses storytelling to promote social change. The study compared the experiences and perspectives of pupils who took part in this storytelling intervention to peers in a control group. “This study... The post New Study from the University of Oxford Finds Storytelling Reduces Political Polarisation first appeared on Ethical Marketing News .