According to preliminary data released today by the IWSR, total beverage alcohol (TBA) volume declined in 2025 by -2% across 22 markets – representing about 75% of the global market.
‘National spirits’ lead global beverage alcohol decline over 2025
According to preliminary data released today by the IWSR, total beverage alcohol (TBA) volume declined in 2025 by -2% across 22 markets – representing about 75% of the global market.