Microsoft discovered that simply distributing Copilot licenses to over 100,000 employees produced limited gains. Real transformation occurred only after teams redesigned core workflows around AI capabilities. This shift delivered 20% higher sales close rates, up to 75% shorter supply-chain cycles, and a nine-person product release in 35 days. Licenses are easy; transformation is not.
Microsoft: AI Licenses Alone Fail—Workflow Redesign Drives 20% Sales Boost and 75% Faster Supply Chains
