Marketing toward Gen Z

Alex Mona, a University of Iowa graduate student, has at least 10 rewards apps downloaded on her phone. “I feel like if I don’t have this app downloaded, I can’t be reaping the benefits of all these rewards,” Mona said. “Maybe that’s a Gen Z thing.” Mona’s mindset marks similar experiences among Gen Z, as... The post Marketing toward Gen Z appeared first on The Daily Iowan .