The International Council for Advertising Self-Regulation (ICAS) welcomes the publication of new global best-practice guidance on transparency in AI-generated marketing creative, developed in collaboration with the World Federation of Advertisers (WFA) and ICAS members from around the world. As the use of generative AI in marketing continues to grow, this guidance provides practical principles and real-world examples designed to help marketers determine when disclosure of AI use is appropriate and when it may not be necessary. It is also a useful resource for self-regulatory organizations around the world that are... The post ICAS supports global best-practice guidance on transparency in AI-generated marketing creative first appeared on Ethical Marketing News .
ICAS supports global best-practice guidance on transparency in AI-generated marketing creative
