How Netflix cultivated the KPop Demon Hunters fandom with brand tie-ins across gaming, fast-food, and more to keep the film a blockbuster for an entire year (Jazz Tangcay/Variety)

Jazz Tangcay / Variety : How Netflix cultivated the KPop Demon Hunters fandom with brand tie-ins across gaming, fast-food, and more to keep the film a blockbuster for an entire year — June 20 marks the one-year anniversary of Netflix's “KPop Demon Hunters” release. — Since then, the animated feature ...