In 2019, Hilton Hotels & Resorts identified a fundamental gap: properties leveraging personalization through the Hilton Honors program achieved an ADR that was 18% higher and an occupancy rate that was 12 percentage points higher than comparable properties without a loyalty program. By 2024, the picture had become even more compelling... Read the full article on TechBullion.
Guest Experience as a Strategic Asset: How Managing the Guest Experience Influences Loyalty and Reputation
