GTA 6 owner Take-Two is 'embracing generative AI' as part of its goal to be the 'most efficient company in the entertainment business' says CEO

📅 04/02/2026 11:40 📰 techradar_au 👁️ 0 lectures 🌍 Australie 📂 Technologie

GTA 6 owner Take-Two is 'embracing generative AI' as part of its goal to be the 'most efficient company in the entertainment business' says CEO

Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company's latest earnings call.

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