NEW YORK, NY (Sept. 17, 2026) — AI has become a defining force shaping business, promising to transform how consumers discover and purchase products. Yet according to VML’s 10th annual Future Shopper report, the consumer reality paints a more pragmatic picture that highlights a growing disconnect between industry AI ambition and true consumer behavior. The [...] The post Business AI Race Is Outpacing Consumer Reality, VML’s Future Shopper Report Finds appeared first on Roastbrief US .
Business AI Race Is Outpacing Consumer Reality, VML’s Future Shopper Report Finds
