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Activision Marketer On “Call of Duty” Fatigue

Activision Marketer On “Call of Duty” Fatigue

Activision spends millions on marketing its annual “Call of Duty” release, but the company’s marketing chief isn’t happy with the game’s lack of media coverage in recent years. Not including remasters, ports or mobile entries, there’ve been nearly two dozen games in the series, with a consistent annual release since 2005. It’s also fairly well […] The post Activision Marketer On “Call of Duty” Fatigue appeared first on Dark Horizons.